Posted on

How do you eat an elephant?

We’ve all consciously or unconsciously asked ourselves this question at one point or another in our life.

Since you’ve probably never actually had to chow down on an elephant (hopefully), the elephant in this question represents a task which seems too daunting to complete, too considerable to overcome. So tremendous in fact, that you don’t even know where to start.

So the question should be:

How am I ever going to achieve this really big task that I have at hand or complete this monstrous goal I’ve set for myself?

The answer is quite simple actually – Small Actions compounded with Time make anything and everything possible.

Sort of like an algebra equation where your REALLY BIG GOAL (RBG) is equal to SMALL ACTIONS (SA), completed over a period of TIME (T).

RBG = SA x T

Not just random Small Actions (SA) though, they need to have a mapped out Purpose (P) – and that P is to accomplish your RBG.

 Suddenly things fall into perspective and we ask ourselves one key question – What is the Next Logical SA that can I take today that brings me closer to accomplishing my RBG?

For Algebra buffs, here’s what we have at this stage:

    \[ RBG=\frac{SA*T}{P} \]

In life, business or any other sphere of your life, this formula applies.

What is the first logical step to making a turkey sandwich?

Check the fridge for your available ingredients. Next, remove bread from the bag and lay it on the counter. Next, spread mayonnaise on bread…. And so on.

Some small hiccups may happen along the way, maybe the tomatoes have gone bad and you only notice this once you cut them opened. Then, substitute with pickles. Your goal is still to make a sandwich. Remember, Small Actions (SA) driven by a Purpose (P) over Time (T) can achieve virtually anything.

With our new year’s resolutions (RBG) behind us, it’s really important we remind ourselves what RBG’s we set and ask ourselves, are we taking the correct SA’s to achieve our RBG?

Maybe you want to run a marathon, then start with a brisk one KM walk.

Maybe you want to read 10 books this year. Start with the first word on the first page of your first book. Over time, you will complete the book and start a second… and a third…. And by the end of the year, you’ll have achieved your RBG, one SA at a T.

So, how do you eat an elephant…?


One. Bite. At. A. Time.

Posted on

The Power of Community

If you want to go fast, go alone…. If you want to go far, go together.
African proverb

At Jos LeBel Containers, we understand the power of investing in our local community.
By definition, the word community means; ‘’a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals”. We really believe in being an excellent corporate citizen and giving back to those in our city.

One way we achieve this is by partnering with non-profit organizations who share our values and beliefs. In Habitat for Humanity (HFH), we found the perfect mix of passion, attitude, drive and values and knew immediately that we had the foundation to build an enduring partnership.

From the outset we took a two-fold approach to supporting Habitat for Humanity.

Funding – understanding that all charity organizations require funds to operate, a goal was set to donate cash from a variety of company initiatives. Proceeds generated from our annual Bodtker Charity Golf tournament held in Calgary, go entirely to HFH. We hold fundraisers throughout the year with proceeds going to HFH and we also have a payroll deduction program company-wide, where dollars donated by an employee through payroll deduction are matched equally by our parent company; the Bodtker Group of Companies.

Sweat Equity – There is a second currency sought after by HFH – sweat equity. In August 2015, the Jos LeBel team shed their conventional work attire and donned steel-toed boots, hard hats and joined forces with Jean-Francois Deschaînes, the Habitat for Humanity foreman on site the day we held our HFH build. The entire day was focused on building a portion of a home for a family in need.

While we’re not exactly master carpenters, and the occasional hammer-missing-the-nail bruises have all healed, the memories from that special day live on, reinforcing our conviction that together, communities are stronger and can go far to helping those in need. The experience strengthened friendships between colleagues but really promoted the feeling of ‘’giving back’’ to our local community. It felt great!

For more information on Habitat for Humanity or if you’d like to volunteer your time, please follow this link:

Posted on

We proudly unveil the new look Jos LeBel

Jos LeBel Containers has been re-branded and we’re very excited to let the world know.

We have a fantastic new logo, an awesome new website, crisp new product images and the best looking team members in Quebec. All of which is very exciting to us!

But what goes into revamping a brand? What’s the thought process? How do you go about capturing the past, present and future of a company with as much history as Jos LeBel Containers?

Many hours of analysis and thought were put into our new image and we’re extremely pleased with the result.

We proudly unveil our new logo to you:


Analyze this!

Let’s take a moment to analyze the different components that make up our new logo.

First, notice the round shape of the logo which automatically reminds you of the top of a drum or the lid of a pail. Circles also indicate continuity, a never-ending cycle. 136 years old and we’re still going strong.

Front and center you’ll find a modernized rendition of a wooden barrel. That’s where Jos LeBel Containers began… with the wooden barrel.

Wooden barrels have been an integral part of Jos LeBel Containers since its inception in 1879.

Our founder, Tancrède LeBel was a cooper by trade; he earned his living by buying, repairing and reselling wooden barrels.

Today, whether being refurbished for resale or used in the construction of elaborate and unique furniture pieces, wooden barrels are still closely linked to Jos LeBel Containers.

Surrounding the wooden barrel, in big, bold letters, we find our name;
Jos LeBel Containers.

Historically, the family name LeBel was used as a surname by the people of the ancient French region of Gascogne in France. It was a name for a person distinguished by great physical beauty. Interestingly, the name LeBel was originally derived for the Old French words, ’’La Belle” which means ” The Beautiful”. We feel all the name accurately portrays our team members! Take a moment to browse our new staff page and see for yourself!

Finally, the phrase “Since 1879”, this is a nod to our longevity. Those two, simple words represent over 136 years of hard work, dedication and commitment to change with the times and our still strong belief in excellent customer service and a passion for packaging.

As a whole, our new logo ties our past and present together beautifully. With its smooth edges, circular shape and clean modern lines it also represents our future.



”Since 1879, the secret to our success is in our containers”